A comprehensive brand identity for a small bakery in Fredonia, New York, owned and operated by Leesa Rittelmann, created taking inspiration from the client’s passion for textiles, her German heritage, and botanical/wheat forms. Geared towards a small-town audience skewed towards those willing to meet a higher price-point for a healthy, small batch, hand-made, locally-made product with a personal touch.

In addition to the brand identity and the design of various promotional materials, I created a website for the business here.